--- title: "Revenue intelligence blog" description: "Practical guides, original research, and real stories from sales and marketing teams." url: https://meridian.nexity.build/blog updated: 2026-10-27 --- # Revenue intelligence blog Practical guides, original research, and real stories from sales and marketing teams who want to understand what's actually driving their pipeline. ## Featured - [What 500 B2B Sales Teams Told Us About Why Deals Are Lost](https://meridian.nexity.build/blog/what-500-b2b-sales-teams-told-us-about-why-deals-are-lost) Research report · 22 May, 2026 · By Mark Richards We analyzed data from over 500 mid-market sales teams. The patterns were clear — and most of them had nothing to do with pricing. ## Latest articles - [Why "lost to competitor" is almost always the wrong answer](https://meridian.nexity.build/blog/why-lost-to-competitor-is-almost-always-the-wrong-answer) Win/loss · 15 May, 2026 · By Sarah Chen The reason reps log for a lost deal is rarely the reason it was actually lost. Here is how to dig past it. - [The case study your sales team isn't using — and why it matters](https://meridian.nexity.build/blog/the-case-study-your-sales-team-isn-t-using-and-why-it-matter) Content strategy · 11 March, 2026 · By Mark Richards Your best proof point is probably buried in a slide nobody opens. A simple fix for that. - [How to run a win/loss debrief that actually changes behavior](https://meridian.nexity.build/blog/how-to-run-a-win-loss-debrief-that-actually-changes-behavior) Win/loss · 8 February, 2026 · By Priya Nair Most debriefs end as a doc nobody reads. Structure yours so the next quarter looks different. - [Champion attrition: the silent killer of enterprise deals](https://meridian.nexity.build/blog/champion-attrition-the-silent-killer-of-enterprise-deals) Research report · 19 January, 2026 · By Mark Richards When your champion leaves, the deal often goes with them. What the data says about catching it early. - [Content attribution is broken. Here's how we fixed it](https://meridian.nexity.build/blog/content-attribution-is-broken-here-s-how-we-fixed-it) Content strategy · 10 January, 2026 · By Marcus Webb Last-touch lies, first-touch lies louder. A more honest way to credit content in the funnel. - [Introducing deal risk signals: catch stalling deals before they go dark](https://meridian.nexity.build/blog/introducing-deal-risk-signals-catch-stalling-deals-before-th) Product updates · 18 December, 2025 · By Mark Richards Deal risk signals flag the quiet warning signs in your pipeline before a deal stalls out. - [The pipeline review ritual that actually surfaces risk](https://meridian.nexity.build/blog/the-pipeline-review-ritual-that-actually-surfaces-risk) Win/loss · 2 December, 2025 · By Sarah Chen Swap the status-update theatre for a review that finds the deals quietly slipping. - [Buyer enablement: arming champions to sell internally](https://meridian.nexity.build/blog/buyer-enablement-arming-champions-to-sell-internally) Content strategy · 20 November, 2025 · By Priya Nair Your champion sells for you in rooms you will never enter. Give them something that works. - [What we learned auditing 1,000 sales forecasts](https://meridian.nexity.build/blog/what-we-learned-auditing-1-000-sales-forecasts) Research report · 5 November, 2025 · By Marcus Webb A thousand forecasts later, the most accurate teams shared three unglamorous habits. - [Redesigned dashboards: your numbers, finally legible](https://meridian.nexity.build/blog/redesigned-dashboards-your-numbers-finally-legible) Product updates · 21 October, 2025 · By Mark Richards We rebuilt dashboards from the metric up so the number that matters is the one you see first. - [Discovery calls that earn the second meeting](https://meridian.nexity.build/blog/discovery-calls-that-earn-the-second-meeting) Content strategy · 8 October, 2025 · By Sarah Chen The first call is not for qualifying — it is for earning the next one. A framework that does both. - [Five early churn signals hiding in your CRM](https://meridian.nexity.build/blog/five-early-churn-signals-hiding-in-your-crm) Research report · 24 September, 2025 · By Priya Nair Churn rarely arrives without warning. Five signals already sitting in your data, ready to read. - [The new integrations hub: connect your stack in minutes](https://meridian.nexity.build/blog/the-new-integrations-hub-connect-your-stack-in-minutes) Product updates · 10 September, 2025 · By Marcus Webb Connect your CRM, warehouse, and enrichment tools from one place — no engineering ticket required. ## Revenue intelligence. Once a week. The Meridian newsletter. Practical insights on win/loss, content strategy, and pipeline — every Thursday. No fluff. [Newsletter signup form (email); button: Start free trial] Read by 4,200+ sales and marketing leaders. You can unsubscribe anytime. *Case studies* ## Read how Meridian helps teams - **SaaS · 11 May, 2026**: [How Nanodea increased their win rate by 43% in one quarter](https://meridian.nexity.build/case-studies/nanodea-win-rate) - **Fintech · 15 March, 2026**: [How Starlight increased their win rate by 37% in one quarter](https://meridian.nexity.build/case-studies/starlight-win-rate) - **E-commerce · 2 April, 2026**: [How Geoaura increased their revenue in one quarter](https://meridian.nexity.build/case-studies/geoaura-revenue)