---
title: "Content attribution is broken. Here's how we fixed it"
description: "Last-touch lies, first-touch lies louder. A more honest way to credit content in the funnel."
url: https://meridian.nexity.build/blog/content-attribution-is-broken-here-s-how-we-fixed-it
published: 2026-01-10
updated: 2026-10-27
---

# Content attribution is broken. Here's how we fixed it

*Blog · January 10, 2026 · By Marcus Webb*

Last-touch lies, first-touch lies louder. A more honest way to credit content in the funnel.

Last-touch lies, first-touch lies louder. A more honest way to credit content in the funnel. Here's what that looks like in practice.

## How to put it to work

Content attribution is broken. Here's how we fixed it — but the detail is where it gets useful. The teams that get this right treat it as a habit, not a one-off.

- **Start with the buyer.** Useful content answers the question the buyer is actually asking.
- **Make it sellable.** Arm your champion with something they can forward internally.
- **Measure honestly.** Credit the content that moves deals, not just the last touch.

> Our best proof point was buried in a slide nobody opened.
>
> — Marcus Webb, Content lead, Content strategy

The takeaway is simple: small, consistent changes compound. Start with one of the points above this week.