---
title: "Case studies"
description: "Real stories from teams who replaced guesswork with revenue intelligence."
url: https://meridian.nexity.build/case-studies
updated: 2026-10-27
---

# Proof, not promises

Real stories from teams who replaced guesswork with revenue intelligence — and the measurable results that followed.

## Featured

- [How Nanodea increased their win rate by 43% in one quarter](https://meridian.nexity.build/case-studies/nanodea-win-rate)
  SaaS · 11 May, 2026
  Nanodea's sales team was closing deals — but couldn't explain why they were losing them. Meridian changed that.
  Results: 43% Average increase in win rate, 2.4× More pipeline from content, 11 days Faster average sales cycle

## Case studies

- [How Finmo shortened their sales cycle by 31%](https://meridian.nexity.build/case-studies/finmo-sales-cycle)
  Fintech · 12 May, 2026
  Finmo's deals were stalling in proposal with no clear reason. Win/loss reviews and risk scoring on every deal cut the average cycle from 47 to 32 days in one quarter.
  Results: 31% Shorter sales cycle, 47 → 32 Days, average cycle, 1 quarter Time to impact
- [How Clearpath doubled content attribution in 90 days](https://meridian.nexity.build/case-studies/clearpath-content-attribution)
  SaaS · 2 April, 2026
  Clearpath's marketing team shipped content all quarter but couldn't show what it closed. Multi-touch attribution doubled attributed pipeline in 90 days.
  Results: 2× Attributed pipeline, 90 days Time to impact, $680K Pipeline from the top asset
- [How Geoaura increased their revenue in one quarter](https://meridian.nexity.build/case-studies/geoaura-revenue)
  E-commerce · 2 April, 2026
  Geoaura turned scattered pipeline data into a single source of truth — and grew revenue without adding headcount.
  Results: 31% Quarter-over-quarter revenue growth, 3.1× Return on content investment, 0 New headcount added
- [How Orionbo caught churn 21 days before renewal](https://meridian.nexity.build/case-studies/orionbo-churn-signals)
  Logistics · 15 March, 2026
  Orionbo used to learn an account was at risk when the cancellation email landed. Predictive churn signals now flag at-risk accounts 21 days before renewal.
  Results: 21 days Earlier churn warning, 2 Enterprise renewals saved in month one, 7 Predictive churn signals
- [How Starlight increased their win rate by 37% in one quarter](https://meridian.nexity.build/case-studies/starlight-win-rate)
  Fintech · 15 March, 2026
  Starlight replaced guesswork with attribution and lifted their win rate by 37% in a single quarter.
  Results: 37% Increase in win rate, 18% Shorter sales cycle, 6 wks Time to first playbook change