---
title: "How Clearpath doubled content attribution in 90 days"
description: "Clearpath's marketing team shipped content all quarter but couldn't show what it closed. Multi-touch attribution doubled attributed pipeline in 90 days."
url: https://meridian.nexity.build/case-studies/clearpath-content-attribution
published: 2026-04-02
updated: 2026-10-27
---

# How Clearpath doubled content attribution in 90 days

*Case study · April 2, 2026 · By Mark Richards*

Clearpath's marketing team shipped content all quarter but couldn't show what it closed. Multi-touch attribution doubled attributed pipeline in 90 days.

- **2×** Attributed pipeline
- **90 days** Time to impact
- **$680K** Pipeline from the top asset

## The challenge

Clearpath published case studies, calculators and webinars every month, but the board only saw spend. Nobody could tie an asset to a closed deal.

## The solution

Meridian mapped every content touch to the deals it influenced, weighted across the whole buying journey, and wrote the results back into the CRM.

## The results

Attributed pipeline doubled within the first 90 days, and the next content budget was approved on the numbers alone.

> “First tool that let me walk into a board meeting with content numbers nobody questioned.”
>
> — Priya Raman, Head of Marketing, Clearpath