---
title: "How Finmo shortened their sales cycle by 31%"
description: "Finmo's deals were stalling in proposal with no clear reason. Win/loss reviews and risk scoring on every deal cut the average cycle from 47 to 32 days in one quarter."
url: https://meridian.nexity.build/case-studies/finmo-sales-cycle
published: 2026-05-12
updated: 2026-10-27
---

# How Finmo shortened their sales cycle by 31%

*Case study · May 12, 2026 · By Mark Richards*

Finmo's deals were stalling in proposal with no clear reason. Win/loss reviews and risk scoring on every deal cut the average cycle from 47 to 32 days in one quarter.

- **31%** Shorter sales cycle
- **47 → 32** Days, average cycle
- **1 quarter** Time to impact

## The challenge

Finmo's late-stage deals sat in proposal for weeks, and nobody could say why. Losses went un-reviewed, so the same mistakes repeated quarter after quarter.

## The solution

Meridian ran a win/loss review on every closed deal and scored open deals for risk, flagging stalls within days. Coaching moments were pulled straight from real calls.

## The results

Within one quarter the average sales cycle dropped from 47 to 32 days — a 31% reduction — and reps had a shared playbook built from winning patterns.

> “We stopped arguing about why deals were lost and started fixing it. Meridian paid for itself in the first quarter.”
>
> — Dana Whitfield, Chief Revenue Officer, Finmo