---
title: "One pipeline number everyone agrees on"
description: "How Lumenly ended the Monday argument between sales, marketing and finance by agreeing on where the pipeline number comes from."
url: https://meridian.nexity.build/podcast/one-pipeline-number-everyone-agrees-on
published: 2026-05-06
updated: 2026-10-27
---

# One pipeline number everyone agrees on

*The Deal Record · Ep. 3 · May 6, 2026 · 34 min*

How Lumenly ended the Monday argument between sales, marketing and finance by agreeing on where the pipeline number comes from.

- Guest: Jonas Pettersson (Head of RevOps, Lumenly)
- Hosted by: Mark Richards (Head of Revenue Research, Nexity)

Listen on: [Spotify](https://open.spotify.com/episode/deal-record-03), [Apple Podcasts](https://podcasts.apple.com/podcast/the-deal-record/id0000000000?i=03), [YouTube](https://www.youtube.com/watch?v=dealrecord03)

## Chapters

- 00:00 The Monday argument
- 11:00 Picking a source of truth
- 23:30 Keeping it true

How Lumenly ended the Monday argument between sales, marketing and finance by agreeing on where the pipeline number comes from.

### In this episode

00:00 — The Monday argument.

11:00 — Picking a source of truth.

23:30 — Keeping it true.

Recorded for season 1 of The Deal Record. Episodes run about 34 minutes and are released every other Tuesday.