---
title: "Two-way sync without an engineering ticket"
description: "How Starlight's RevOps lead cut the CRM hygiene backlog in half by letting the signals write back to the deal record."
url: https://meridian.nexity.build/podcast/two-way-sync-without-an-engineering-ticket
published: 2026-07-29
updated: 2026-10-27
---

# Two-way sync without an engineering ticket

*The Deal Record · Ep. 9 · Jul 29, 2026 · 29 min*

How Starlight's RevOps lead cut the CRM hygiene backlog in half by letting the signals write back to the deal record.

- Guest: Lena Hartmann (RevOps Lead, Starlight)
- Hosted by: Mark Richards (Head of Revenue Research, Nexity)

Listen on: [Spotify](https://open.spotify.com/episode/deal-record-09), [Apple Podcasts](https://podcasts.apple.com/podcast/the-deal-record/id0000000000?i=09), [YouTube](https://www.youtube.com/watch?v=dealrecord09)

## Chapters

- 00:00 The hygiene backlog
- 08:50 What writes back and what doesn't
- 19:15 Reps who stopped hating the CRM

How Starlight's RevOps lead cut the CRM hygiene backlog in half by letting the signals write back to the deal record.

### In this episode

00:00 — The hygiene backlog.

08:50 — What writes back and what doesn't.

19:15 — Reps who stopped hating the CRM.

Recorded for season 2 of The Deal Record. Episodes run about 29 minutes and are released every other Tuesday.