The Deal RecordEp. 13 · Sep 23, 202634 minWith Priya NatarajanHosted by Mark Richards
The content your buying committee actually reads
Orionbo thought the whitepaper carried the deal. The attribution data said the comparison page did. What changed once marketing believed it.
Chapters
- 00:00
- The whitepaper everyone was proud of
- 07:15
- What the deal timeline showed instead
- 18:30
- Rebuilding the content calendar around closed-won
Orionbo thought the whitepaper carried the deal. The attribution data said the comparison page did. What changed once marketing believed it.
In this episode
00:00 — The whitepaper everyone was proud of.
07:15 — What the deal timeline showed instead.
18:30 — Rebuilding the content calendar around closed-won.
Recorded for season 2 of The Deal Record. Episodes run about 34 minutes and are released every other Tuesday.