Revenue intelligence blog
Practical guides, original research, and real stories from sales and marketing teams who want to understand what's actually driving their pipeline.
Research report · 22 May, 2026
What 500 B2B Sales Teams Told Us About Why Deals Are Lost
By Mark Richards
We analyzed data from over 500 mid-market sales teams. The patterns were clear — and most of them had nothing to do with pricing.
Latest articles
Win/loss · 15 May, 2026
Why "lost to competitor" is almost always the wrong answer
By Sarah Chen
Content strategy · 11 March, 2026
The case study your sales team isn't using — and why it matters
By Mark Richards
Win/loss · 8 February, 2026
How to run a win/loss debrief that actually changes behavior
By Priya Nair
Research report · 19 January, 2026
Champion attrition: the silent killer of enterprise deals
By Mark Richards
Content strategy · 10 January, 2026
Content attribution is broken. Here's how we fixed it
By Marcus Webb
Product updates · 18 December, 2025
Introducing deal risk signals: catch stalling deals before they go dark
By Mark Richards
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