The Deal RecordEp. 4 · May 20, 202630 minWith Marcus WebbHosted by Mark Richards
Which asset actually moved the deal
Marcus Webb on separating the content a buyer opened from the content that changed their mind, and why the two lists rarely match.
Chapters
- 00:00
- Opened is not influenced
- 08:15
- Building the influence model
- 19:50
- What marketing stopped making
Marcus Webb on separating the content a buyer opened from the content that changed their mind, and why the two lists rarely match.
In this episode
00:00 — Opened is not influenced.
08:15 — Building the influence model.
19:50 — What marketing stopped making.
Recorded for season 1 of The Deal Record. Episodes run about 30 minutes and are released every other Tuesday.