Case studyBy Mark Richards
How Clearpath doubled content attribution in 90 days
Clearpath's marketing team shipped content all quarter but couldn't show what it closed. Multi-touch attribution doubled attributed pipeline in 90 days.
2×
Attributed pipeline
90 days
Time to impact
$680K
Pipeline from the top asset
The challenge
Clearpath published case studies, calculators and webinars every month, but the board only saw spend. Nobody could tie an asset to a closed deal.
The solution
Meridian mapped every content touch to the deals it influenced, weighted across the whole buying journey, and wrote the results back into the CRM.
The results
Attributed pipeline doubled within the first 90 days, and the next content budget was approved on the numbers alone.
