Case studyBy Mark Richards
How Finmo shortened their sales cycle by 31%
Finmo's deals were stalling in proposal with no clear reason. Win/loss reviews and risk scoring on every deal cut the average cycle from 47 to 32 days in one quarter.
31%
Shorter sales cycle
47 → 32
Days, average cycle
1 quarter
Time to impact
The challenge
Finmo's late-stage deals sat in proposal for weeks, and nobody could say why. Losses went un-reviewed, so the same mistakes repeated quarter after quarter.
The solution
Meridian ran a win/loss review on every closed deal and scored open deals for risk, flagging stalls within days. Coaching moments were pulled straight from real calls.
The results
Within one quarter the average sales cycle dropped from 47 to 32 days — a 31% reduction — and reps had a shared playbook built from winning patterns.
