The Deal RecordEp. 10 · Aug 12, 202636 minWith Sarah MitchellHosted by Mark Richards

Losing to Competitor X when security starts late

Buzzsnap lost four enterprise deals in a quarter to the same competitor. The loss interviews pointed to one step, not the product.

Chapters

00:00
Four losses, one pattern
10:10
What the loss interviews said
24:45
Moving the security review to week two

Buzzsnap lost four enterprise deals in a quarter to the same competitor. The loss interviews pointed to one step, not the product.

In this episode

00:00 — Four losses, one pattern.

10:10 — What the loss interviews said.

24:45 — Moving the security review to week two.

Recorded for season 2 of The Deal Record. Episodes run about 36 minutes and are released every other Tuesday.