The Deal RecordEp. 2 · Apr 22, 202636 minWith Aisha BelloHosted by Mark Richards

Why "price" is never the real loss reason

Aisha Bello on Evergrow's loss interviews: what buyers say when the rep isn't listening, and the reason that hid behind price every time.

Chapters

00:00
The default answer
09:45
Interviewing buyers, not reps
22:15
The reason behind the reason

Aisha Bello on Evergrow's loss interviews: what buyers say when the rep isn't listening, and the reason that hid behind price every time.

In this episode

00:00 — The default answer.

09:45 — Interviewing buyers, not reps.

22:15 — The reason behind the reason.

Recorded for season 1 of The Deal Record. Episodes run about 36 minutes and are released every other Tuesday.