The Deal RecordEp. 9 · Jul 29, 202629 minWith Lena HartmannHosted by Mark Richards

Two-way sync without an engineering ticket

How Starlight's RevOps lead cut the CRM hygiene backlog in half by letting the signals write back to the deal record.

Chapters

00:00
The hygiene backlog
08:50
What writes back and what doesn't
19:15
Reps who stopped hating the CRM

How Starlight's RevOps lead cut the CRM hygiene backlog in half by letting the signals write back to the deal record.

In this episode

00:00 — The hygiene backlog.

08:50 — What writes back and what doesn't.

19:15 — Reps who stopped hating the CRM.

Recorded for season 2 of The Deal Record. Episodes run about 29 minutes and are released every other Tuesday.