Case studyBy Mark Richards
How Orionbo caught churn 21 days before renewal
Orionbo used to learn an account was at risk when the cancellation email landed. Predictive churn signals now flag at-risk accounts 21 days before renewal.
21 days
Earlier churn warning
2
Enterprise renewals saved in month one
7
Predictive churn signals
The challenge
Orionbo's customer success team found out about churn too late — usually when the cancellation email arrived.
The solution
Meridian watched every account for the signals that precede churn — a champion going dark, activity drying up, a competitor in the conversation — and alerted the team in Slack and the CRM.
The results
At-risk accounts are now flagged 21 days before renewal on average, and the team saved two enterprise renewals in the first month.
